Daria Burke is a luxury marketing and brand strategist, speaker, lecturer and writer. Her passion for women in business leadership inspired her to create Black MBA Women, the first diversified platform that delivers content, community and career development events for black women from top-tier business schools. Black MBA Women has earned features in Black Enterprise, LUCKY Magazine and the Philadelphia Tribune, and is an official Platform Partner of Lean In.
Prior to launching her entrepreneurial career, Daria served as the Director of Makeup Marketing for the Estée Lauder brand where she led strategy, budget, market plan development and new product launches for the $300MM makeup category in North America. Daria was one of the 10 founding members of Rent the Runway, an online fashion start-up, where she led Consumer Insights, Marketing Partnerships and Designer Relations, resulting in the launch of two new revenue streams for the company. She also has worked in brand management at L’Oreal USA on the Lancôme and Yves Saint Laurent Beaute brands, developing and implementing strategic brand positioning of the makeup and fragrance categories.
Daria is frequently invited to speak to undergraduate and MBA students and corporate clients on leadership, professional branding, career development, entrepreneurship, marketing, brand management and innovation and trends in the beauty and fashion industries. She speaks regularly at Harvard, Columbia, Brown, and New York Universities and has served as a guest lecturer in the Stern MBA Luxury Marketing course. She is also a contributing writer for Huffington Post, Black Enterprise, the Melissa Harris-Perry Show website and Levo League.
Daria earned her MBA from the Stern School of Business at New York University and a Bachelor of Arts in English Literature from the University of Michigan.