Through her NYC consultancy, Burke Luxe Lab, Daria offers strategic marketing,
branding and business strategy services. A proven leader in prestige beauty,
fashion, retail and consumer-driven start-ups, Daria brings more than a dozen years of
experience in developing winning brands; executing successful marketing campaigns
across broadcast, print and online; driving sales; and e-commerce marketing.


Strategic Marketing

Competitive brand positioning, target customer profiling and segmentation, website messaging, online and e-mail marketing

Brand Architecture & Strategy

Due Diligence

Product and company value propositions, market trends, consumer demand, competitive analysis, growth benchmarks

Business Planning

Business Development

eCommerce & Digital Strategy


Developed strategic branding & marketing campaign concept for exclusive designer capsule collection in Nordstrom Spring 2015.

Helped position hair care start-up for acquisition by global beauty company by developing P&L statement, 3-year sales forecast, and 12-month marketing launch plan.

Led media relations and pitch strategy for beauty start-up launch in Chicago market, securing more than 10 placements across print, digital and television.

Advised start-up prestige beauty e-commerce concept on segmentation, targeting and positioning strategy to reach affluent African-American women market.

Developed strategic branding and business development strategy for NYC luxury architecture and interior design firm.

© 2017 Daria Burke. All rights reserved.